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Product: Pure Mountain Water
Client: Pure Mountain Water

“Ergonomics of use was an important criterion so that the bottles could be gripped comfortably and so that the 350 ml version could be used during running and exercise.”

Market Release: 2002


The origin of Pure Mountain Natural Spring Water is rainfall, which over time finds its way through millions of tonnes of volcanic rock in Queensland’s Mount Tamborine, giving Pure Mountain its fresh, natural taste. Infinity helped to design a full range of water bottles for Pure Mountain ranging from 350ml through to the 15 litre office dispenser

The packaging of water is a very challenging and important project. All water is effectively identical and so the packaging is the differentiator and it becomes the most important part of the branding and how the product is perceived by the consumer.

Ergonomics of use was an important criterion so that the bottles could be gripped comfortably and so that the 350 ml version could be used during running and exercise. It is also very important to consider high speed filling and sealing as well as transport and logistics so that the packaging is effective and practical. Other considerations as part of the design process included tamper evidence, hygiene and the specification of food grade materials.

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