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Product: Alvey Fishing Reels
Client: Avey Fishing Reels

“This is a part of the expectation of an Alvey reels that it can withstand this type of environment and accidental abuse and still keep working for many years to come.”

Market Release: 2000


Alvey is a multi generational family company that is famous for its quality sidecast reels. Infinity assisted Alvey through a transition process of changing the manufacturing process for their reels from a dough moulded fibreglass construction to a more modern and cost effective injection moulding process. Their reels were originally turned from wood, so this was the next evolution in their manufacturing systems to use a tough glass filled nylon material for their construction.

Fishing reels are used in extremely harsh environments, in the ocean covered in sand and salt, transported in the back of a ute and dropped on the rocks. This is a part of the expectation of an Alvey reels that it can withstand this type of environment and accidental abuse and still keep working for many years to come.

Infinity assisted Alvey with a number of products including the iconic surf reel, deep sea reels, fly fishing reels and handle accessories.

Alvey are an iconic brand and very well known in the Australian fishing market. The company is dedicated to Australian manufacturing and has strong capabilities to take raw materials and turn them into fully finished goods at their Carole Park factory.

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