Projects_Intro_Rodlok_comp

Project: RODLOK Rod Holder
Client: RODLOK

“Extensive research and material testing was undertaken to ensure all the materials used up to the task.”

Market Release: 2006


The Rodlok range of fishing technology products, offers significant advantages over similar fishing rod holder products. The centrepiece of the system is the streamlined Rod Holder, which is as strong as steel, but much lighter and more suited to mounting on modern vehicles.

Infinity partnered with Rodlok to design the entire range of products, consisting of Rod Holders, a Bullbar Mount, Magnetic Bonnet Mount, a Boat Mount and fishing rod Tip Holder, as well as a range of accessories and adapters designed to make sure the system suits every fishing task.

The major challenge for the development team was to design a system of products that consistently performed in one of the harshest environments there is – the Australian marine environment. Sun, sand, salt, wind, water and fish remains all need to be handled without affecting the function or appearance of the products.

Extensive research and material testing was undertaken to ensure all the materials used up to the task. The Rod Holder is manufactured from Glass Filled PA (Nylon), and the accessories and other products are all PA or anodised Aluminium, meaning corrosion is not an issue.

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