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Product: VP Components RSC Bicycle Pedals
Client: VP Components

“Our job was to design attractive pedals that suited different cultures and markets and that would differentiate VP from their competitors.”

Market Release: 2011


Over the years we have been fortunate to work for many companies that manufacture products we love. Working with Taiwanese bicycle accessory giant, VP Components, brought the design of a favourite product close to home for some of the designers at Infinity. VP Components has been producing bicycle pedals for more than 20 years and VP pedals and components are appreciated by cyclists world-wide.

VP Components wanted Infinity to collaborate with them on the design of their pedal line. VP manufactures and distributes pedals to countries around the world and to different bicycle markets such as road, mountain and BMX. Our job was to design attractive pedals that suited different cultures and markets and that would differentiate VP from their competitors.

The first step was to develop a deeper understanding of the market. Infinity designers travelled regularly to the TAIPEI Cycle Exhibition and carried out market research, taking note of the latest cycling trends and new competitor products. This allowed us to understand what customers wanted in a pedal, if there were potential new markets we could tap into, and how we could manufacture a better product than the competitors.

Knowing that collaboration is key, Infinity also worked with VP’s in-house engineers to create innovative and patentable pedals. With many good designs already existing in the market, it offered a great challenge for us to come up with something fresh and exciting.

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